Quit Victoria Launches New Campaign
A new public health campaign from Quit Victoria is encouraging young Australians to reconsider vaping, while health advocates continue to call for stronger enforcement against illegal vape sales.
According to an ABC News report, Quit Victoria has launched its “Every Vape is a Hit to Your Health” campaign, focusing on the health risks and addictive nature of vaping products. The campaign features real people sharing their experiences with vaping-related health concerns, including chest pain, migraines, nicotine dependence, and hospitalisation.
The campaign comes as public health experts raise concerns about the scale of Australia’s illicit vape market. According to figures cited in the report, up to 80 percent of nicotine products consumed in Australia last year, including vapes, were estimated to be illegal.
In Victoria, vaping products can only be legally supplied through pharmacies, where pharmacists are required to provide access to smoking or nicotine cessation support services. However, advocates argue that illegal products remain widely available through black-market channels.
The report notes that since federal vaping reforms began in January 2024, the Australian Border Force has seized approximately 19.4 million illegal vaping products, while the Therapeutic Goods Administration (TGA) has removed a further 2.2 million unlawful vaping products from the community.
Quit Victoria director Rachael Andersen said the organisation wants to ensure vaping rates continue to decline, particularly among younger Australians who are more likely to take up vaping. The ABC article also references a review led by the University of New South Wales (UNSW), which found that nicotine-containing vapes were likely to cause oral and lung cancers. The review examined evidence from animal studies, human biomarker studies, case reports, and chemical analyses of vape ingredients.
Professor Michelle Jongenelis from the University of Melbourne told ABC News that public education alone is not enough. She said effective health messaging should be paired with practical support that helps people understand how to quit nicotine use.
What This Means for Australians Looking to Quit
For Australians who smoke or vape and want to reduce or eliminate nicotine use, the article highlights the importance of seeking evidence-based support rather than relying on products from unregulated sources.
In Western Australia, as in the rest of Australia, nicotine vaping products are regulated under federal law and can only be legally supplied through approved pathways. Anyone considering quitting smoking or vaping should seek advice from a healthcare professional or pharmacist about the options available to them.
Quitting nicotine can be challenging, but support services, healthcare providers, pharmacists, and smoking cessation programs are available to help Australians take the next step toward a smoke-free future.
Source and Credits
Original Article: Quit Victoria aims new campaign at vapers while warning laws fall short
Authors: Tim Callanan and Costa Haritos
Publisher: ABC News
Published: 5 June 2026
Original article: https://www.abc.net.au/news/2026-06-05/quit-campaigners-say-victorian-laws-inadequate-to-tackle-vapes/106752908
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